Showreel

Nike Women - Middle East

"What Will They Say About You"
* Directed by Fleur Fortuné through Division, Paris. 
* Shot in and around Dubai, UAE.
*Post Production with Glassworks, Amsterdam.
Featuring Parkour trainer Amal Mourad, figure skater Zahra Lari, Pop singer Balquees Fathi, Fencer Ines Boubakri and Boxer Arifa Bseiso.

 

"What will they say about you" is a common Arabic phrase used in every home in the Middle East when one member of the family does something out of the ordinary and the family's worried about what others might think. A message to girls and women of the Middle East and beyond. Do your thing, no matter who or what tries to hold you back.

 

Awards
* 2017 Epica - Bronze Film.
* 2017 Cannes Lion shortlist - Film.   

© Copyright 2019 Jaime Tan